Our vision is of a future where bitcoin catalyses meaningful, lasting change to a financial system which currently serves the interests of a minority at the expense of the majority. In the process creating a more equitable and sustainable society and economy for all.

Our mission is to educate the community on bitcoin as both a technology and sound money, believing this will lead to greater prosperity for all. We are passionate about supporting individuals actively engaged in educating others about bitcoin and clarifying fundamental distinctions from crypto and blockchain technologies. Furthermore, we aim to support the widespread adoption of bitcoin among merchants as a superior payment method, recognising its transformative potential in reshaping the financial system.